When Do Black Friday Sales Start ?

Black Friday used to be a one-day shopping event, but today it has turned into a month-long discount festival. Most shoppers still ask the same question every year: When do Black Friday sales actually start ?
Let’s break it down step by step so you know exactly when to shop and how to get the best deals.

Understanding the Black Friday Tradition

What Exactly Is Black Friday ?

Black Friday is the day after Thanksgiving in the United States and marks the beginning of the holiday shopping season. It became famous for massive discounts, long store lines, and doorbuster deals.

Why Is It Such a Big Deal Worldwide ?

Because online shopping has no borders, the Black Friday tradition quickly spread across the world. Today, millions of people in the USA, UK, Europe, Canada, and Australia participate every year.

When Black Friday Sales Actually Begin

Traditional Start Date

Traditionally, Black Friday starts the Friday after Thanksgiving, which is the fourth Friday of November.

Why Sales Now Start Earlier Than Ever

Retailers start sales early to beat competition and attract customers before others do.

Retailers Extending Deals Into November

Some stores start promotions as early as November 1st.

Online Stores vs. Physical Stores

Online stores Like Trendy Tannery often begin deals earlier, while physical stores wait until the official Black Friday week.

Early Black Friday Sales

First Week of November Deals

Retailers like Amazon, Walmart, and Best Buy often launch pre-Black Friday deals in the first week of November.

Mid-November Pre-Sale Events

Around November 10–15, almost every major store starts posting early discounts.

Amazon, Trendy Tannery, Walmart, Target & Other Retailer Timelines

Amazon:

Early Black Friday deals begin from November 1. The platform launches rolling discounts that continue throughout the month.

Walmart:

Walmart usually starts its Black Friday savings in mid-November, often with weekly deal drops.

Target:

Target releases early November deals, frequently starting from the first week of the month.

Best Buy :

Best Buy typically drops its major deals in the first half of November, focusing heavily on electronics.

Trendy Tannery :

Trendy Tannery—one of the largest online leather stores worldwide—starts its Black Friday sale in early to mid-November with up to 30% OFF on premium all winter clothes. 

Their deals begin earlier than many fashion retailers, ensuring customers get premium-quality leather wear at the best possible prices before sizes sell out.

Black Friday Week

What to Expect During the Week of Black Friday

The Monday to Thursday before Black Friday is full of small-to-medium discounts.

Best Categories for Early Discounts

• Small electronics

• Beauty items

• Clothing & winter wear

• Early holiday gifts

Black Friday Day Sales

Midnight Online Drops

Online stores release their biggest deals at 12:00 AM Friday.

In-Store Early Morning Crowds

Physical stores open around 5–6 AM with special doorbuster prices.

Doorbuster Deals Explained

These are extremely low priced items offered in limited quantity to attract customers.

Cyber Monday & Extended Deals

What Happens After Black Friday ?

The deals continue! Many brands extend discounts through the weekend.

Cyber Week Gets Bigger Every Year

Cyber Monday has turned into Cyber Week, offering tech deals and online-exclusive discounts.

Different Countries, Different Black Friday Timelines

USA

Starts early November, peaks on the Friday after Thanksgiving.

UK

Online retailers begin mid-November.

Canada

Deals begin around mid-November.

Australia

Sales start mid- to late-November.

Germany & France

Many stores start offering early sales in the second week of November.

Best Strategy to Shop Black Friday

Compare Prices Early

Check product prices before November so you know real discounts.

Build a Wishlist

Know what you want so you don’t overspend.

Sign Up for Newsletters

Brands email early deal alerts to subscribers.

Use Price Tracking Tools

Tools like Honey, Camel , and Google Shopping help monitor price drops.

What Products Go on Sale First ?

Electronics

Smartphones, TVs, laptops drop prices early.

Fashion & Clothing

Winter Jackets , leather items , boots, and sweaters often go on early sale.

Home & Kitchen

Coffee makers, vacuums, and cookware get great early deals.

Beauty Products

Makeup, skincare sets, and hair tools see strong discounts.

Myths About Black Friday

Are Deals Really the Best of the Year ?

Not always, but many electronics and fashion items are cheapest during this time.

Do Stores Raise Prices Before the Sale ?

Some do. That’s why price tracking is essential.

Why Brands Start Early Black Friday Sales

Competition in E-Commerce

Every brand wants to capture shoppers before their competitors do.

Customer Shopping Behavior Has Changed

People prefer spreading out their shopping instead of buying everything in one day.

Should You Wait Until Black Friday Day ?

Pros of Waiting

• Biggest doorbuster deals

• Best time for electronics

Cons of Waiting

• Items sell out quickly

• Early deals are sometimes just as good

Tips to Avoid Fake Black Friday Deals

Check Original Prices

Look at price history.

Watch Out for “Limited Stock” Tricks

Some brands use fake countdowns.

Final Thoughts on Black Friday Start Times

Black Friday sales don’t start on Black Friday anymore—they start early November. If you want the best deals, start tracking prices at the beginning of November and shop during the early waves of discounts.

Conclusion

Black Friday has evolved into a month-long shopping season. While the official day is the Friday after Thanksgiving, the real deals begin early in November and continue through Cyber Monday. With the right strategy—price tracking, planning, and researching—you can save big and avoid fake deals.

FAQs :

Q : When do Black Friday sales officially start ?

A : The official start is the Friday after Thanksgiving.

Q : When do early Black Friday deals begin ?

A : Most early deals begin in the first or second week of November.

Q : Are Black Friday deals better online or in-store ?

A : Online deals usually start earlier; in-store deals may offer better doorbusters.

Q : Is Cyber Monday still a big event ?

A : Yes—Cyber Monday and Cyber Week offer huge online discounts, especially on tech.

Q : Should I wait or buy early ?

A : If you’re shopping for tech, wait until Black Friday. For fashion and home items, early deals are often enough.